IMPLEMENTATION OF THE BUSINESS MODEL CANVAS TO WOOD AND VELVET FURNITURE

Abstract

The good home can be a remedy for people after their long tiring day or can be a good environment for family to interact. People can refresh their energy after having a good rest at their home and ready to continue their routines on the next day. Nowadays, where the demand of housing increase as the rise of population, proportional with the stuff to fulfill the interior needs. After the basic needs for house fulfilled, they start to fulfill their wants for the interior and furniture in it to make a good home. Demand for furniture divided into two different market segment, they are middle up and middle low market segment. Each market segment have different demand about specification of furniture product. Many furniture business doesn’t aware about this difference and how to adjust expectation of product quality with customer’s expectation. So this study aimed to make product development and innovation in order to compete Wood & Velvet’s competitors. It can affect the assessment of need demand for furniture in each market segments. In the future, Wood & Velvet planned to have design division that can provide ideas, creativity, and variety of many design inspirations to make furniture product following customer’s needs.