HEDONIC TEST OF PEEL-OFF MASKS CIRCULATED IN THE CITY OF BANDUNG

Abstract

The level of acceptance of a product by consumers can be done through a hedonic test test that can be used as a measuring tool as a reference for producers before the product is marketed in the market area. So the purpose of this study is how a researcher conducts a hedonic test on products that have been circulating on the market where the panelists were previously not informed about the brand of the product and placed in the same packaging to avoid bias and impressions that have been attached to certain brands, the samples tested came from 6 brands of peel off masks from the Bandung coat marketing area. The descriptive method was carried out in this study where an observantly using a questionnaire as a test tool by filling out the questionnaire by responding to the sample by giving sensory responses by providing assessments with a score range between 1 to 5, so that conclusions could be drawn from the six samples tested which sample got the highest score from 20 panelists. The results obtained from the six samples obtained from the test by the panelist showed that sample number 5 was the sample with the highest score in terms of texture, color and odor as the three criterias given to the panelists.