HEDONIC TESTING OF MARKETED LIP TINT PRODUCTS

Abstract

How the acceptance of a product by consumers can be assessed, one of which is through a hedonic test or a preference test that can be used as a benchmark for producers before the product is marketed. Therefore, the purpose of this study is to determine how a researcher conducts a hedonic test on a product circulating in the market where respondents are not informed in advance of the brand of the product and are placed in the same packaging to avoid subjectivity and the impression of being associated with a particular brand, the samples tested came from 6 brands of lip tint preparations in the marketing area of Bandung city. The method used in this study is a descriptive method that is carried out by observation using a questionnaire as a test tool, filling out the questionnaire from respondents who provide answers to samples that provide sensory responses that provide assessments with a series of points. between 1 and 5, because the conclusion can be drawn from the six samples tested, which obtained the highest score among 20 respondents. The results obtained from the six samples taken during the test carried out by respondents showed that sample number 4 was the sample that had the highest score from observations of texture, color, and odor among other samples based on respondent observations.