HEDONIC TEST OF HERBAL SCRUBS PREPARATIONS, HOW MANY BRANDS ARE MARKETED IN BANDUNG CITY

Abstract

The degree of liking or acceptance of a product by consumers can be determined through a hedonic test or like test, which can be used as a measurement tool and as a reference for manufacturers before the product is marketed in the market area. So, the aim of this research is how a researcher conducts a hedonic test on a product that was circulating in the market, where the test participants were previously unaware of the brand of the product and placed it in the same packaging, in order to avoid bias and impressions that are already associated with a particular brand, the samples of herbal scrubs tested were from six brands in the marketing area of ​​Bandung city. In this research, the descriptive method was used, which was conducted observationally using a questionnaire as a test instrument, by having the panelists fill out the questionnaire by providing responses to the sample by providing sensory responses and providing ratings with a rating range ranging between 1 to 5, so that conclusions can be drawn about which sample received the highest score from the 20 panelists. The results of the six samples received by the panelists showed that sample No. 5 was the sample with the highest rating in terms of texture, color and smell as the three criteria given to the panelists.