THE EFFECT OF EXECUTIVE CLINIC SERVICES ON OUTPATIENT SATISFACTION AT RSUD MAJALAYA

Abstract

This study aims to determine the effect of executive clinic services on outpatient satisfaction at RSUD Majalaya. The research method used is a quantitative approach. Based on the research results, the executive clinic services influenced outpatient satisfaction by 82.81%, with the remaining 17.19% affected by other factors not examined by the author. The issues identified include: (1) The lack of comprehensive information regarding the executive clinic services, (2) Limited access to the executive clinic as only certain individuals can benefit from it, and (3) Not all outpatients feel satisfied with the executive services. Recommendations include: (1) Hospital management should frequently conduct outreach to prospective patients and listen to patient feedback, so the hospital is aware of areas needing improvement to ensure patients feel comfortable and satisfied with the services provided. (2) Management should remind staff consistently to deliver optimal service to patients, enhancing the hospital's image through patient satisfaction, which signifies success. (3) Supervision of service delivery is necessary, as it greatly affects patient satisfaction.