PENGARUH KUALITAS TERHADAP PENINGKATAN PENJUALAN DI CV. CIPTA KARSA SEJATI

Abstract

The aim of this researcher is to find out and analyze whether product quality has a significant effect on sales at CV.  Cipta Karsa Sejati Balaendah, Bandung Regency. In this study using qualitative methods and data analysis techniques using descriptive methods. namely observation, interview and documentation study. to company management, and consumers who have purchased products from CV. Cipta Karsa Sejati. New consumers buy, and new consumers are given a sample. The results of this research show that product quality has a significant influence on purchasing decisions for CV. Cipta Karsa Sejati products. The advice for CV. Cipta Karsa Sejati is to control quality so that it is well maintained and develop the business and innovate so that it gets a good reputation in the eyes of consumers.