EFEKTIVITAS PEMBERIAN SUKU BUNGA RENDAH TERHADAP PENINGKATAN PENJUALAN DI PT HOME CREDIT INDONESIA DISTRIC BANDUNG TIMUR

##plugins.themes.academic_pro.article.sidebar##

Published Nov 2, 2023
Download
pdf (Bahasa Indonesia)
Statistic
Vol 2 No 1 (2023): Agustus 2023

##plugins.themes.academic_pro.article.main##

Egi Septian Egi

Abstract

This study aims to determine how effective the low interest rate program is in increasing sales at PT Home Credit Indonesia East Bandung district for the past 1 year.The method used in this research is quantitative method. This research was conducted by means of observation at the Home Credit Indonesia East Bandung district to collect sales report data. The statistical method used by the author is using SPSS version 26 with the normality test, T-test, and independent sample t-test.The results showed that the low interest rate program was effective in increasing sales. The low interest rate program has an effect on increasing sales. The suggestion for the Home Credit company is for stores that have not participated in the low interest rate program to participate in the low interest rate program in order to increase sales for both the store and the Home Credit Indonesia company itself.

##plugins.themes.academic_pro.article.details##

How to Cite
Egi, E. S. (2023). EFEKTIVITAS PEMBERIAN SUKU BUNGA RENDAH TERHADAP PENINGKATAN PENJUALAN DI PT HOME CREDIT INDONESIA DISTRIC BANDUNG TIMUR. JEBS (Journal of Economic and Business Student), 2(1), 37-44. Retrieved from https://journal.piksi.ac.id/index.php/jebs/article/view/1105

References

Boediono. 2014. Seri Sinopsis Pengantar Ilmu - No. 5 Ekonomi Makro. Yogyakarta: BPFE
Dharmmesta,Basu Swata, dan Handoko.,(2018) manakemen pemasaran analisis perilaku konsumen. Yogyakarta: BP FE-YOGYAKARTA.
Ghozali, I. (2018), Aplikasi Analisis Multivariable. Semarang: Badan Penerbit Universitas Diponogoro.
Kamsir, (2016). Analisis Laporan Keuangan, Cetak ke-7. Jakarta: PT RahaGrafindo persada.
Homecredit, (2023). Artikel Sejarah homecredit. Diakses dari: homecredit.go.id pada tanggal 27 juni 2023.
Ojk (2023) artikel suku bunga. Diakses dari : https://sikapiuangmu.ojk.go.id/FrontEnd/CMS/Article/20649 pada tanggal 27 Juni 2023.
SPSS Indonesia. (2023). Uji statistic. Diakses dari: www.spssindonesia.com pada tanggal 27 juni 2023.