Implementasi Strategi Pemasaran Home Industri Tahu Di Desa Tanon Melalui Media Online Facebook
Abstract
Penelitian ini bertujuan untuk mengkaji implementasi strategi pemasaran produk tahu pada home industri di Desa Tanon melalui media sosial Facebook, serta mengidentifikasi kendala dan tantangan yang dihadapi oleh pelaku usaha dalam mengadopsi platform tersebut sebagai sarana pemasaran. Metode yang digunakan dalam penelitian ini adalah metode kualitatif dengan pendekatan deskriptif. Data dikumpulkan melalui observasi, wawancara mendalam, dan dokumentasi terhadap pelaku usaha tahu di Desa Tanon. Hasil penelitian menunjukkan bahwa penggunaan Facebook sebagai media pemasaran memberikan dampak positif dalam memperluas jangkauan pasar dan meningkatkan interaksi dengan konsumen. Namun demikian, pelaku usaha masih menghadapi beberapa kendala, seperti keterbatasan pengetahuan teknologi, kurangnya konsistensi dalam mengelola konten, serta tantangan dalam membangun kepercayaan konsumen secara daring. Penelitian ini diharapkan dapat menjadi acuan bagi pelaku UMKM dalam mengoptimalkan media sosial sebagai alat pemasaran yang efektif di era digital.
Copyright (c) 2025 Via Putri Diana, Dewi Mahmudah, Elhawa Suci Ramadhani (Author)
This work is licensed under a Creative Commons Attribution 4.0 International License.
Padma (Jurnal Pengabdian Kepada Masyarakat) accepts manuscripts that have not been published elsewhere and are not under consideration for publication by other print or electronic media. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons BY-NC License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (eg, post it to an institutional repository, in a journal or publish it in a book), with an acknowledgment of its initial publication in this journal.
License to Publish
The non-commercial use of the article will be governed by the Attribution-NonCommercial 4.0 International (CC BY-NC 4.0). The author hereby grants Padma (Jurnal Pengabdian Kepada Masyarakat) an exclusive publishing and distribution license in the manuscript include tables, illustrations or other material submitted for publication as part of the manuscript (the “Article”) in print, electronic and all other media (whether now known or later developed), in any form, in all languages, throughout the world, for the full term of copyright, and the right to license others to do the same, effective when the article is accepted for publication. This license includes the right to enforce the rights granted hereunder against third parties.
