Optimasi Strategi Perencanaan dan Pengembangan SDM untuk Meningkatkan Kinerja Karyawan: Studi Kasus pada Jr Ice Cream & Drink Padang
Abstract
Pengabdian kepada masyarakat ini bertujuan untuk menganalisis strategi perencanaan dan pengembangan sumber daya manusia (SDM) di JR Ice Cream & Drink, Padang, serta merumuskan rekomendasi untuk meningkatkan kinerja karyawan. Metode yang digunakan adalah deskriptif kualitatif, melalui wawancara mendalam dan observasi langsung. Hasil penelitian menunjukkan bahwa perusahaan masih menerapkan sistem perencanaan SDM secara manual, dengan kendala seperti keterbatasan anggaran pelatihan dan belum adanya program pengembangan SDM yang terstruktur. Pengabdian kepada masyarakat ini merekomendasikan strategi berupa digitalisasi proses manajemen SDM, pelatihan berkala, penetapan standar kompetensi, alokasi anggaran khusus, dan sistem evaluasi berkelanjutan.
Copyright (c) 2025 Nazwa Cyntia Utari, Habibur Rahman Syukri, Hellen Melia Vega, Yesica Julia Putri, Ramdani Bayu Putra (Author)
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