Peningkatan Kompetensi SDM Desa Ngrame dalam Digitalisasi Bisnis Keripik Pisang untuk Penguatan Ekonomi Lokal Desa Ngrame
Abstract
This community service program aims to improve the competence of Human Resources (HR) in Ngrame Village through training on the digitization of the banana chips business. Ngrame Village has great potential in the banana chips industry sector, but it is still limited to traditional marketing methods and low digital skills. Therefore, this program focuses on strengthening the digital skills of banana chip business actors, by providing training on the effective use of digital platforms for marketing, business management, and product development. With this training, it is hoped that business actors in Ngrame Village can take advantage of digital technology to expand the market, improve product quality, and manage their businesses more efficiently. In addition, this program aims to improve the competitiveness and local economy of the village through the use of technology as a tool for the growth of small and medium enterprises (SMEs). As a long-term result, it is hoped that there will be an increase in community income, the creation of new jobs, and the strengthening of the local economy of Ngrame Village. The program involves a variety of parties, including digital marketing experts, technicians, and local governments, with a participatory approach that allows for direct community involvement in the learning and business development process.
Copyright (c) 2025 Chandra Wisnu Utomo, Hapsari Dyah Herdiany, Irfan Maulana, Zeddy Kurniawan, Ahmad Khoirudin, Gibran Azka, Wachid Suryo N (Author)
This work is licensed under a Creative Commons Attribution 4.0 International License.
Padma (Jurnal Pengabdian Kepada Masyarakat) accepts manuscripts that have not been published elsewhere and are not under consideration for publication by other print or electronic media. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons BY-NC License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (eg, post it to an institutional repository, in a journal or publish it in a book), with an acknowledgment of its initial publication in this journal.
License to Publish
The non-commercial use of the article will be governed by the Attribution-NonCommercial 4.0 International (CC BY-NC 4.0). The author hereby grants Padma (Jurnal Pengabdian Kepada Masyarakat) an exclusive publishing and distribution license in the manuscript include tables, illustrations or other material submitted for publication as part of the manuscript (the “Article”) in print, electronic and all other media (whether now known or later developed), in any form, in all languages, throughout the world, for the full term of copyright, and the right to license others to do the same, effective when the article is accepted for publication. This license includes the right to enforce the rights granted hereunder against third parties.
