Optimalisasi Website Sebagai Media Pemasaran Produk Desa Ngingas Kecamatan Waru Kabupaten Sidoarjo
Abstract
Kuliah Kerja Nyata (KKN) adalah program intrakurikuler yang mengimplementasikan Tri Dharma Perguruan Tinggi, memberikan pengalaman kerja dan belajar bagi mahasiswa dalam pengembangan masyarakat. Program KKN di Desa Ngingas, Kecamatan Waru, Kabupaten Sidoarjo, dilaksanakan selama 10 hari, yang mendorong sinergi antara universitas dan masyarakat. Kegiatan pengabdian masyarakat ini melibatkan beberapa tahap, termasuk observasi dan survei untuk mengumpulkan informasi tentang potensi pengembangan di Desa Ngingas. Temuan dari observasi, survei, dan wawancara dengan kepala desa mengungkapkan masalah utama, seperti kurangnya pemahaman tentang pemasaran digital dan minimnya kesadaran masyarakat luar mengenai produk Desa Ngingas. Program KKN menangani tantangan ini dengan melaksanakan program kerja yang disesuaikan dengan kebutuhan masyarakat, bertujuan untuk meningkatkan pengetahuan dan keterampilan terkait pemasaran produk. Inisiatif ini bertujuan untuk memberdayakan warga dan meningkatkan kesejahteraan mereka secara keseluruhan.

Copyright (c) 2024 R. Dimas Adityo, Yerryant Lituhayu Apta Widyadana, Alisya Akbar Choirun Nisa (Author)

This work is licensed under a Creative Commons Attribution 4.0 International License.
Padma (Jurnal Pengabdian Kepada Masyarakat) accepts manuscripts that have not been published elsewhere and are not under consideration for publication by other print or electronic media. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons BY-NC License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (eg, post it to an institutional repository, in a journal or publish it in a book), with an acknowledgment of its initial publication in this journal.
License to Publish
The non-commercial use of the article will be governed by the Attribution-NonCommercial 4.0 International (CC BY-NC 4.0). The author hereby grants Padma (Jurnal Pengabdian Kepada Masyarakat) an exclusive publishing and distribution license in the manuscript include tables, illustrations or other material submitted for publication as part of the manuscript (the “Article”) in print, electronic and all other media (whether now known or later developed), in any form, in all languages, throughout the world, for the full term of copyright, and the right to license others to do the same, effective when the article is accepted for publication. This license includes the right to enforce the rights granted hereunder against third parties.