Pengembangan Peluang Usaha melalui Pemanfaatan Aplikasi Food Delivery pada UMKM Qutis922
Abstract
Pemanfaatan Aplikasi Food Delivery bagi Usaha Mikro, Kecil, dan Menengah (UMKM) dalam era globalisasi akhir-akhir ini menjadi sorotan penting. Jurnal ini berfokus pada UMKM Qutis922, yang awalnya belum terdaftar pada aplikasi food delivery karena kurangnya kesadaran dan pemahaman tentang aplikasi food delivery. Tujuannya adalah untuk meningkatkan akses pasar dan efisiensi operasional. Metode pelaksanaan terdapat beberapa tahapan, mulai dari wawancara dengan UMKM, survey lokasi, hingga pendampingan pendaftaran dan penginputan data pada aplikasi food delivery yaitu Grabfood dan Shopeefood. Hasilnya menunjukkan dampak positif yang signifikan, termasuk perluasan akses pasar, peningkatan efisiensi operasional, dan meningkatnya kepuasan konsumen. Pemanfaatan aplikasi food delivery membawa manfaat bagi UMKM Qutis922 yang bisa lebih fokus pada peningkatan kualitas produk dan layanan. Secara keseluruhan, kegiatan ini bisa mengembangkan peluang usaha dan menciptakan dampak positif yang relevan terhadap UMKM di era digital.
Copyright (c) 2023 Genni Sanita Rahma, Yuniningsih (Author)
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