Penyusunan Paket Wisata, Produk Wisata, dan Pemasaran Wana Wisata Berbasis Alam serta Pemberdayaan Masyarakat di Kawasan Nagara Puntang, Kabupaten Bandung

  • Donni Juni Priansa Telkom University
  • Fanni Husnul Hanifa Universitas Telkom
  • Widya Sastika Politeknik Piksi Ganesha
  • Ratna Gema Maulida Politeknik Piksi Ganesha
Keywords: tour packages, tourism products, and marketing of nature-based ecotourism

Abstract

Mount Puntang is located in the Cimaung Village Area, Bandung Regency. The potential of tourist attractions is natural and historical tourism from the Dutch heritage. The potential that is owned has not been able to be managed and utilized optimally. For this reason, it is essential to carry out community service activities by organizing activities and assistance related to the preparation of tour packages, preparation of tourism products, training in marketing nature-based ecotourism, as well as related to further empowerment, namely the preparation of tourism products, the manufacture of tour packages, and the evaluation of tour packages. I already made it. The activity was implemented on May 30, 2023, with 20 target community participants. As a result, the target community gives a positive appreciation and hopes for sustainability with a different theme.

Published
2023-08-11