EKBIS (Ekonomi & Bisnis)

KINERJA ROA, DAR, EPS TERHADAP MARKET CAPITALIZATION PT JAPFA COMFEED INDONESIA Tbk PERIODE 2014-2021

R. Deden Adhianto — Sun, 30 Jun 2024 16:31:24 +0000

High market capitalization is the hope of investors, because it is necessary to do research on what factors can influence it. This research is focused on knowing whether the variables (factors) ROA, DAR and EPS affect Market Capitalization (Market Capitalization). This research is quantitative in nature, and the samples taken were based on purposed sampling on the performance of PT Japfa Comfeed Indonesia Tbk for the 2014-2021 period. After all research data has gone through the classical assumption test, it is continued by testing the hypothesis using multiple regression analysis, and the results individually (partial/t test) of the three variables (ROA, DAR and EPS) do not have a significant effect on market capitalization. Likewise the results of testing with the F test (the joint effect of the ROA, DAR and EPS variables), it turns out that the results are also not significant on Market Capitalization. This illustrates that it is necessary to test by involving other variables to find confidence in the factors that significantly influence Market Capitalization

Keywords : ROA; DAR; EPS; Market Capitalization

PENGARUH USER GENERATED CONTENT DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN (STUDI PADA MAHASISWA UNMA PENGGUNA PRODUK SKINCARE THE ORIGINOTE)

Latief Z.Nur, Nita Hernita, Devi Puspita — Sun, 30 Jun 2024 16:33:33 +0000

ABSTRACT

Every year, the Indonesian beauty business becomes more developed. Numerous local skincare brands have sprung up, forcing many businesses to keep coming up with fresh marketing plans in an effort to draw in and keep customers. Good user-generated material will facilitate customers' ability to research items and make purchases. Brand image is another factor that influences consumer choices to buy; a product with a positive brand image will be simpler for customers to identify and purchase. The purpose of this study is to ascertain how consumer-generated content and brand perception affect choices to buy The Originote skincare products.

Surveys using vertical and descriptive methods are used in this study. A University of Majalengka (UNMA) student who used The Originote skin care products participated in the research. Using the purposive sampling approach, 100 respondents were included in the samples. One tool for gathering data is a questionnaire. Traditional assumption tests, model validity tests, determination coefficient analyses, double linear regression analyses, and hypothesis testing are all used in this work.

The findings of this study indicate that, to a certain extent, user-generated content and brand image have a favorable and substantial impact on making judgments about what to buy.

EFEK MODERASI KEBIJAKAN DIVIDEN PADA PENGARUH PROFITABILITAS TERHADAP HARGA SAHAM

Sri Utami Widyaningrum, Maya Sari, Netti Siska Nurhayati — Sun, 30 Jun 2024 00:00:00 +0000

During the period 2018-2022, the share performance in the Consumer Goods Industry has been declining. This research aims to find out the effect of the moderation of dividend policies on the impact of profitability on the price of stocks in the Consumer Goods Industry. A total of 95 observations were obtained using purposive sampling techniques. The method used is Moderate Regression Analysis (MRA) using Eviews. Research shows that dividend policies moderate the influence of profitability on stock prices. When companies apply a high dividend policy, profitability influence on share prices can be weakened.These findings imply that in buying stocks investors need to consider dividend policies to assess future stock prospects. Because of the high dividend policy, it is a negative signal that indicates the company is only focused on providing large dividends to investors without reinvesting in long-term growth and business sustainability.

Keywords: Profitability, Dividend Policy, Stock Price, Return On Asset and Dividend Payout Ratio

PENGARUH BRAND IMAGE,HARGA DAN PROMOSI PENJUALAN TERHADAP MINAT BELI PRODUKSI SOS PEMBERSIH LANTAI PADA SUPERMARKET DI KOTA CIMAHI

Wiwi Warsiati, Dayan Natigor Sipahutar, Aldias Pratama Anjasmara — Sun, 30 Jun 2024 00:00:00 +0000

PERAN ROLE AMBIGIGUITY TERHADAP WORK FEMALE EMPLOYEE MELALUI BURNOUT SEBAGAI VARIABEL MODERATING

Eli Achmad Mahiri, Nita Hernita, Engkun Kurnadi — Sun, 30 Jun 2024 16:46:07 +0000

The era of the new normal has brought about significant changes, including in the economic sector, with Indonesia experiencing notable shifts. The number of women participating in the workforce continues to increase year by year. They also play a crucial role in the country's economic growth. Women active in the public sector often have limited time to fulfill their roles as wives, mothers, and homemakers. As a result, they are engaged in two roles simultaneously, as members of the workforce and as homemakers. High job pressure over extended periods can trigger fatigue, leading to various issues for employees. However, women's participation in the workforce also brings negative consequences, such as role conflict. This study aims to explore the relationship between role ambiguity and the performance of women in the workplace (Work Female Employee), moderated by the level of job fatigue (burnout). The analytical method used is multiple linear regression using SPSS 21 software. The research sample consists of 100 female employees in Kabupaten Majalengka. The research findings indicate that role ambiguity negatively affects women's workplace performance, while role ambiguity also positively influences the level of fatigue. However, burnout surprisingly has a negative impact on the relationship between role ambiguity and women's workplace performance.

PENGARUH PENERAPAN TOTAL MANAJEMEN MUTU TERPADU TERHADAP KUALITAS PRODUK

Eki Dudi Darmawan, Fajar Arif Budiman — Sun, 30 Jun 2024 16:49:05 +0000

The problem behind this research is the low quality of product at PT. X which is marked by high defect product on the company. The purpose of this study is to determine the effect of the implementation total quality management on product quality, knowing the obstacles and efforts in overcoming obstacles in the implementation Total Quality Manajement at PT. X. The method that used in this research is quantitative method. Data in this research is obtained by spreading questionnaires to 88 respondents who become samples. Data analysis using validity test, reliability test, simple linear regression analysis, classical assumption test, coefficient of determination analysis and hypothesis test using t test.

The results showed that the implementation of Total Quality Manajement significantly influence the quality of products at PT. X. The Results calculation of the coefficient of determination (r square) of 69.3% and the results of the t test is generated t count of 13,923 > t table 1,988. Based on the results of this research, PT. X must strive for all employees to participate in maintaining the product of the quality. Among them by performing an intensive check on the type of fabric used, the readiness of production machinery, until the output of finished fabric that must be comply with the standards set.

Keywords: Total Quality Manajement, Product Quality

PENGARUH KOMPETENSI, KOMUNIKASI DAN KEADILAN PROSEDURAL PARTISIPATIF TERHADAP KINERJA KARYAWAN

Asep Qustolani, Yuli Susanti Andayani — Sun, 30 Jun 2024 16:50:54 +0000

Good employee performance is the key to the success of human resources in an organization. However, quite a lot of low performance is due to several company targets not being achieved. Targets that are not achieved can be caused by low competence, poor communication and the presence of participative procedural justice factors. This research aims to describe Competency, Communication, Participatory Procedural Justice and Employee Performance as well as knowing and partially analyzing the Influence of Competency, Communication and Participatory Procedural Justice on the Performance of Perumdam Tirta Bhakti Raharja Employees. Participatory procedural justice has a positive impact on employee performance at all levels of education. This means when employees feel that the workplace decision-making process is fair and involves their participation, they tend to be more motivated and perform better. This applies to employees of any educational background, as the feeling of involvement and recognition from the process provides an important boost to their motivation and performance. Based on the results of hypothesis testing using the t-count test, it can be concluded that the Competency variable has a positive and significant influence on the dependent variable Employee Performance. There is a positive and significant influence of communication on employee performance. There is a positive and significant influence of the Participatory Procedural Justice variable on employee performance.

OPTIMALISASI MEDIA SOSIAL INSTAGRAM SEBAGAI PENGEMBANGAN USAHA PADA UMKM KZ STORE SURABAYA

Shanti Septiana Rachmasar, Ugy Soebiantoro — Sun, 30 Jun 2024 17:00:30 +0000

In today's digital era, social media has become an inseparable part of daily life in society. In
the business field, social media is one of the most effective tools for expanding reach and
promoting businesses. KZ (Kaos dan Konveksi Zindy) Store Surabaya is an UMKM focused
on producing textile products such as t-shirts, jackets, training outfits, sportswear, gamis,
and shirts, along with other fashion products. KZ Store Surabaya aims to expand its market
reach and build brand awareness by optimizing Instagram, the second most popular social
media platform in Indonesia. The objective of this study is to optimize Instagram for business
development at KZ Store Surabaya. The method used is qualitative, including observation,
documentation, and interviews. The results show that optimizing Instagram for KZ Store
Surabaya successfully expanded audience reach, built brand awareness, and increased
audience interaction

PENGARUH KUALITAS PELAYANAN TERHADAP REPURCHASE INTENTION PADA E - COMMERCE

Risa Ratna Gumilang, Wulan Ariani Damayanti — Sun, 30 Jun 2024 17:02:46 +0000

This research aims to analyze the influence of service quality on repurchase intention in e-commerce. This research uses a quantitative approach with a survey method involving 220 respondents who have actively shopped on e-commerce in the last six months. The data collection instrument is a questionnaire whose validity and reliability results have been tested. The results of simple linear regression analysis show that all dimensions of service quality have a positive and significant influence on repurchase intention and 63% of service quality influences repurchase intention in e-commerce. Improving service quality can not only attract new customers but is also very important to retain customers. existing ones, which can ultimately improve overall business performance

KUALITAS PELAYANAN PADA TINGKAT KEPUASAN KONSUMEN

Tiris Sudrartono, Ratnanto Aditiarno — Sun, 30 Jun 2024 17:20:46 +0000

In the era of globalization in the business sector and very tight competition in various business units that require business managers to compete to attract consumers to buy the products they offer, this study aims to find out about the quality of service at the level of consumer satisfaction at "Café Jolie-Bee Bandung" which provides food and beverage menus, this research method uses a qualitative method with a direct observation approach by the author and interviews with consumers directly and with managers, it is known that the cafe has made efforts to improve the quality of service to consumers through efforts made in the form of increasing physical evidence (tangibles), Reliability, Responsiveness, Assurance, and Empathy both through training and continuous employee coaching, things that need to be fixed by cafe managers are the provision of ornamental plants, karaoke music, product certificates and awards, provision of criticism and suggestion boxes and information about toilets and employee behavior that must be improved so that an inviting atmosphere is created and consumers feel comfortable being at "Café Jolie-Bee".