THE EFFECTIVENESS OF TRAINING ON AGENT PERFORMANCE IN THE EXECUTIVE DIVISION OF JOINT HEALTH INSURANCE (AJB) BUMI PUTERA 1912 BANDUNG

Abstract

The aim of reseach are 1). To analyze as far as knowledge  about insurance, attitude to confront client, skill to selling polis and effectiveness trainning in knowlarge dimention, attitude, skill as simultaneous effect to agency performance. This research serve quantitative approach and data gathering technique is questioner with the data analysis used path analysis. The result of this research is there’s no significance affect of the knowlarge of insurance products toward improvement of agent performance. On the contrary, there is significance affect  on the agent attitude in communicating with client and the skill in selling insurance product toward improvement of agent performance. This conditions lead to the new diagram which eliminated the knowladge of insurance product variabels. The other variabel which would have been affecting the agent performance is social economic of agent. The summary which can be explained is the agent trainning stay at ineffective condition, and still needs improvement especially in knowledge aspect. The recomendation to the management trainee are (1) To improve quality of knowlarge aspect of the agent by training (2)To carry out monthly discussion among agencies about the development of product to improve product knowlarge of agent (3) Agent should be a professional workers which a full responsibility in graining a number of target.